Now listening in the gaming district
Synthetic personas, enriched with real human surveys, tell you what they’d choose and why, before you spend the budget.
Enriched with real human survey responses
Our personas are synthetic, but they are not made up. Each one is enriched with answers from real human surveys, so it reflects how people like them actually think, buy and decide.
Respondents across 10 markets tell us what they buy, what they notice, what they believe and why.
Responses are matched to personas with the same age, region, language and habits, layer by layer.
Every answer can be traced back to the human survey evidence behind it, and says so when the evidence runs out.
Put a headline, a price, a concept, a claim, a creative or a new market in front of a panel drawn from 5M+ survey-enriched personas. Scroll through six sample studies.
Teams choose concepts, claims, prices and campaigns before there is time or budget to test every option, and what they learn ends up scattered.
Four ideas, one budget, settled by whoever argues best.Paired ratings rank all four before a prototype is funded.
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Picked in a review meeting, then tested with live spend.63% of the panel choose A, and you can read why.
Objections show up after the price is live.Interest drops past ₹199, and value-first buyers say why.
Answers live in decks and inboxes, cut off from the brief.Every study is saved with its brief, roster and reasoning.
Sample studies, illustrative numbers.
Every finding stays tied to the brief and audience that produced it, so you can compare, revise and rerun without losing what came before.
The decision, the alternatives to compare and the markets that matter.
Keep the same audience across product, creative, pricing, segmentation and strategy questions, so answers can be compared, not argued about.
Every persona is enriched with answers from real people: what they notice first in an ad, what they skip, and what makes them act. So when a persona looks at your creative, it looks the way people like them actually do.
Survey-grounded estimates, not measured eye tracking. Use them to choose what to test with people.
See marketing and creativeProgress comes from saved checkpoints, not a timer. Every persona’s contribution appears as it is saved, with who it responds to and where they disagree.
Motion illustrates processing, not live speech. Sample study, illustrative data.
Country, state, then city. Personas who live there talk your creative through and rewrite it in their own dialect. Not a translation: how people there actually say it.
Each persona is built in five layers and enriched with real human survey responses. Before it answers, it looks up that evidence. When the evidence runs out, it says so.
“Absolutely. Dhanteras is the biggest car-buying day of the year, and a compact SUV is exactly what families in my bracket choose. I’d book on day one.”
“I’d anchor it to Dhanteras. In Rajasthan, the purchase should feel like family prosperity, not just a new SUV. Keep the price as an easy monthly EMI, because that is how families like mine judge whether it fits.”
Every run preserves its brief, roster and assets. Reopen old studies without overwriting them, read any answer in full with its sources, and rerun only after a fresh quote.
Scroll through five teams: what changes, and the questions they start asking.
Alongside human research, not instead of it. Arrive at fieldwork with sharper hypotheses and fewer wasted sessions.
Fast, but forgets and invents.
One job each, no shared audience.
The gold standard, slow and costly.
Sharper hypotheses before fieldwork.
Synthetic research is useful when its limits are visible. Every screen in the product says what kind of evidence you are looking at.
Straight answers, including when to use real people instead.
No. Each persona is enriched with real human survey responses and interviews, looks that evidence up before answering, and declines when it runs out. The workspace keeps the brief, audience, comparisons and run history.
Real people across 10 markets answer structured surveys about what they buy, notice and believe. Those responses enrich synthetic personas with the same age, region, language and habits. Today that is more than 5 million personas across 30 languages.
Whenever a finding has to stand on its own: claims, launch go or no-go, prices you commit to. Use Anthryn to decide what to test, then validate the shortlist with people.
Where personas say their attention goes, as 1 to 5 estimates with reasoning. It is not eye tracking. Use it to find hierarchy and CTA changes worth testing.
Yes. Every run keeps its brief, roster and assets. A rerun creates a new run after a fresh cost quote.
Projects and media are scoped to your account. Ask us what your security team needs and we’ll tell you exactly what is in place today.
Pick one decision you make every quarter. We set it up with you, run it on your markets, and compare it with what you later learn in market.
India, Japan, Thailand, Indonesia, the Philippines, Saudi Arabia, the UAE, Bangladesh, the UK and the US, across 34 regions.
Thirty minutes. Bring a brief and a market, and we run it live with you.
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