Five teams, 5M+ personas enriched with real human surveys
Built for decisions you make every quarter.
Teams that compare offers, messages and audiences again and again use anthryn, with personas enriched by real human surveys, so each round builds on the last instead of starting from zero.
Prioritize concepts, features and packaging.
Go into prototyping with a shortlist and the reasons behind it, not every idea on the board.
“Which concept earns a prototype?”
“Which features actually move interest?”
“Which claims will people misread?”
Ideas ranked by opinion in a workshop
Claims first tested on the shelf
Paired ratings with the reasons attached
Misread claims caught before legal review
Compare creative before the media money moves.
An explainable shortlist: which execution, for which audience, and what to fix before launch.
“Which ad goes into the real campaign test?”
“Is the call to action seen in time?”
“Which message works for which audience?”
Creative picked in a review meeting
Nobody can say why the winner won
A ranked shortlist, ties kept
Hierarchy fixes to test before launch
Understand the objection before the price is live.
See perceived value and hypothetical switching by buyer context, then design a sharper price or bundle test.
“Where does interest fall off, and for whom?”
“Duo pack or discount?”
“What would make a loyal buyer switch?”
Price points from competitor shelves
Objections found after launch
Interest at every tested price, by group
Objections in each group’s own words
Arrive at fieldwork with sharper hypotheses.
Structure the questions, inspect the reasoning and the disagreement, and keep every study for the next one.
“What should the human study focus on?”
“Where would people stall on this page?”
“What changed since the last wave?”
Fieldwork booked around loose hypotheses
Findings lost in last quarter’s deck
A tighter brief before fieldwork
Every study saved and searchable
One master line, rebuilt by the people in each market.
Personas from each region talk the brief through in sequence and rebuild the copy, with a back-translation and a note for every change.
“Will this headline land in Tamil Nadu and Rajasthan?”
“Which festival, idiom or price framing fits?”
“What did we change, and why?”
A master line translated, not rebuilt
Nobody can check the copy
Copy rebuilt by personas from the market
A back-translation you can check yourself
I’d anchor it to Dhanteras: “Iss Dhanteras, parivaar ra sukh ne ghar le aao.” Keep the price as an easy monthly EMI.
Everyday Hindi with one natural Marwari turn. “Parivaar ra sukh” feels translated; “ri khushi” sounds warmer.
Responds to Rahul Meenaइस धनतेरस, नई एसयूवी संग पूरे परिवार री खुशी घर ल्याओ।
Back-translation This Dhanteras, bring the whole family’s happiness home with a new SUV.
Start with one recurring decision.
A guided pilot around creative pretesting, a price review or a market entry question.